The Future of D2C Retail

Ridge: There's a massive misunderstanding of channel leverage. I actually don't even think people know what the fuck channel leverage is. You know, in the past 12 months has added almost like a thousand doors, right? So we've doubled our door count. We're able to do that because people know who we are, right? Because they've seen the ads. That's channel average right there. And yeah. Yeah. But if you're listening to this pod right now, I'm two very smart people and consumer gave you two different views of it. Jason, you're going to be out voted here. I think being being public for a long, including his life,. I