Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Marketecture: Get Smart. Fast.
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Navigating Data Dynamics and Google's Search Challenges
This chapter explores Trade Desk's initiatives to form a data coalition aimed at boosting advertising efficiency in a competitive market. It also discusses Google's declining market share amidst rising AI alternatives and the challenges facing Criteo's new CEO in this evolving landscape.
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