Pandemic dealt a knockout punch to BookMyShow. Now it’s coming back with a new face
Daybreak
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How Bookmyshore Can Turn a Vertical Like Live Events
To make the events profitable, sponsorship deals must be big. The company needs to show that a solid return on investment is possible through banners and tall sales. It seems like Bookmyshore is playing the long game here; it hopes to break even by the third edition of the festival and be profitable by the fifth edition. Another option would be to create repeatable IPs like it did with an event called Over the Top in which its first edition saw the single AP Dylan perform live for the first time in 2021.
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