Mark Mille: I think for TikTok, what I'm going to do is classic repurposing, but just for the platform. So one repurposing podcast episodes of great clips of people in the podcast. Two repurposing great clips ofpeople who are talking on the internet about marketing and being the curation part of it. And then three, having people experts on the platform to do that. He says there's a big separation between creators and social media managers. "A social media manager has to understand all that and also deal with internal bull crap"

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