The Hidden Truths Behind Creative Success with Allen Gannett
Entrepreneurs on Fire
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The Two Urges That Drive Human Preference
Scientists say there are two underlying urges that drive our preference. The first urge is that, from an evolutionary perspective, we crave things that are familiar. But then we also have this other urge where we want potential new sources of reward. It turns out that we seek things for the both familiar and things that are novel.
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