The chapter explores Mattel's strategy of leveraging successful toy franchises to expand into various entertainment domains, including film, television, consumer products, and theme parks, emphasizing the emotional connection with customers. It discusses the enduring success of the Barbie brand post a successful movie release and the opportunities to extend offerings beyond toys into entertainment. The focus is on growing their intellectual property driven toy business while venturing into new categories to create and capture value across multiple verticals.
Featuring some of our favorite conversations of the week from our daily radio show "Bloomberg Businessweek."
Hosted by Carol Massar and Tim Stenovec
Hear the show live at 2PM ET on WBBR 1130 AM New York, Bloomberg 106.1 FM Boston, Bloomberg 960 AM San Francisco, WDCH 99.1 FM in Washington D.C. Metro, Sirius/XM channel 121, on the Bloomberg Business App, Radio.com, the iHeartRadio app and at Bloomberg.com/audio.
You can also watch Bloomberg Businessweek on YouTube - just search for Bloomberg Global News.
Like us at Bloomberg Radio on Facebook and follow us on Twitter @carolmassar @timsteno and @BW
See omnystudio.com/listener for privacy information.