Not Boring Founders - Welcome to Not Boring Founders

Eli wax and alex grinman are two of the UK's most promising young entrepreneurs. They have teamed up to create an app that gives people control over their online identities. The company is called footprint, which means 'to make it easier' for users to access information they've collected on others. It also allows them to tokenise data in case someone tries to buy something from them without knowing who they are or where they came from.