In this deeply personal episode of KO Your Brand, Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do.

If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in your own career… this episode is for you.

You’ll hear about:

Katrina’s early love for the spotlight (and her first “famous” moment at 2 years old)
How years of underpayment and being underestimated dimmed her self-belief
The real moment that sparked her leap from corporate to entrepreneurship
How Knockout Directive and KO Your Brand were born—literally on the highway
Why feeling famous is the key to building an unforgettable personal brand
The mindset shift that changed everything (and how it can change yours too)

Whether you're at a career crossroads or just tired of feeling unseen, this origin story will remind you: you're allowed to be the main character.

Resources Mentioned:

Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/
Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge
Book a Discovery Call to learn more about 1:1 Personal Branding & PR Coaching with Katrina: https://calendly.com/knockoutdirective/30min
Living in Balance Mentorship: https://libseminars.com/

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