Single Lane Ahead: The Convergence of ABM & Demand
B2B Marketing Exchange
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Is the Demand Spectrum the Best of Breed?
We don't need to be in tribes, right? And we need to have intra structure that can support all of those. So i think what you'll see is, as with the initial email that was delivered by the abiam platform, right? A, the best of breed, i think it will play out in places like best of breed versus platform,. It's a classic sort of enabling technology motion in issue we struggle with all the time - and there's room for both.
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