
Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
AdTechGod Pod
Bridging the Gap: Authentic Brand Storytelling in B2B Marketing
This chapter delves into the interplay between brand and performance marketing in the B2B arena, emphasizing strategies to engage audiences not yet ready to convert. It highlights the significance of creativity, authenticity, and customer storytelling in enhancing brand impact amidst the noise of the digital landscape.
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