Exploring Beliefs and Persuasion in Society

David McRaney is a psychologist, journalist and author.

Where do our beliefs come from? How do we form opinions? Why are we persuaded by some points of view but not by others? These are important to understand if we are to avoid developing a biased, unrepresentative worldview, they've also been the focus of the last few years of David's research.

Expect to learn how everybody in a group can believe something that nobody believes individually, why arguing online so rarely works, whether people really are becoming more ingrained into their beliefs, how the Westboro Baptist Church convinces its members, the best ways to persuade someone who disagrees with you and much more...

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