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1110: Connecting How Sellers Sell and How Buyers Buy with Philip Squire

Sales Strategy & Enablement by Revenue.io

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Relational Aspects of Relationship Selling

Roxanne Jones: There's such a, a, I don't know, stubborn block of people in the sales world that when they hear relationships, the only thing that comes to mind is friendship. And this inability does, you know, look beyond a definition of relationship purely as a friendship. You can have great relationships, but actually it doesn't help you sell because customers are looking for different types of relationships. More cognitive sophistication and how you perceive the world is really really the difference maker,. For people that succeed in multiple forms in life.

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