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Organic Produce
The right people need to be educating the larger community. Eventually there will be a threshold reached where these people are enlightened enough to make and ask those questions when they go to the big box store. Ask the questions, where, what is th origin? If they don't have a good answer, take your money elsewhere. Then you get the power of the dollar, and you can start to drive the market in that way. But first and foremost is this huge backlog of educating the public,. which is so badly needed, and it's just starting to getom some interest.