Athletes Authority ON AIR cover image

Athletes Authority ON AIR | Ep. 65 - Behind The Business w/ Karl Goodman - Where's Wally?

Athletes Authority ON AIR

00:00

The Mistakes You've Made With Your RTO

I'm typically known to be a bit contrary when it comes to marketing. I realized they were all playing the same game, which is to try and outspend each other on Google Ads search. So instead of trying to compete in that market, which I can't know, even if I had $1000 a day, so $50,000 a year to spend on that, we'll be outbid in no time because there's 20 people bidding for the space. All my competitors are not on YouTube. No one is giving away free content. None of them are doing it. If you go to RAF, the best you can download from the biggest competitor is a course guide. That

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app