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#68: Introducing the Fundraising Flywheel

The Build Good Fundraising Podcast

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The Positives of Mass Marketing

Some large organizations did jump on the acquisition hamster wheel. They've they're spending a lot of money acquiring new donors. And unfortunately, they're not keeping most of them. A flywheel mindset is putting ongoing effort into your donor journey by aligning your entire fundraising around listening to donors first and then leading with engagement.

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