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Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
The Importance of Positioning
The first thing we have to do is level set on what are we actually talking about here. It's so bad that whenever I have a conversation about positioning I have to kind of start by saying what positioning is not. Positioning in my mind defines how your product is uniquely suited to provide something that a well-defined set of buyers cares a lot about. So put another way positioning defines who my competitive comparables are, what my differentiators are and then the market category itself that I intend to win.
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