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I see a lot of business owners in or type of sector where they will not own it. They won't model how they want their employee to act, or tem um to act. I the way i communicate, the tonality i use, the energy i use,. that is the key, i think, because if you don't model it. Soik, the individual that we have that is based on call to m for seven to get a lead to comes through. And then obviously our staff member, when they're here and we're open, they handle that. But they see me model it. The goal is to be a consultative seller, to be a professional seller, and