Why The Fastest Growing DTC Brands Leverage Quizzes With Gen Furukawa Of Prehook
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
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Do Quiz Takers Perform Better in Conversion Rate?
Quiz takers did perform better in terms of conversion rate, two x their conversion rate of those who did not take the quiz. And then also, dollar per lead, which is one of the metrics that they use, is five dollar per lead. So if they were sending out to a thousand, a list of a thousand, for example, and assumed five thousand, five thousand in return, they could expect to five exet so they'll be 25000 dollars.
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