Milly Botes on How Acast is Powering the Business Side of Podcasting
Marketecture: Get Smart. Fast.
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Navigating Challenges in the Omni-Channel Podcasting Landscape
This chapter explores the shifting dynamics of influencer deals and omni-channel campaigns in the podcasting space. It illustrates the challenges faced by product teams in building cohesive platforms and draws an analogy to a lynx, representing agility in a competitive landscape dominated by giants like Google and Spotify.
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