
Two of the UK's up-and-coming managers talk about modern management, and using direct to fan strategies, NFTs, and TikTok
Music Ally Focus
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How Central Is TikTok in Your Management Approach?
Pascal: TikTok is a really firmly established component of music industry marketing. Do you think that as we're still in very early days of Web3 technologies and the way that they touch music, do you think that in a few years these kind of approaches like you tokenize membership to access this will be normal? Cecile: I'm not the person that's going to push my artist to use another TikTok or anything like that. But if you find it justescapable in your life, why don't you incorporate it into your plan for release? Pascal: What does Annie have coming up next month with Black History Month; she has a song called Pencil Girls.
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