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Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign

Madison and Wall Podcast

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Navigating Digital Advertising Dynamics

This chapter explores the strategic allocation of resources between search and social media advertising, detailing the complexities of measuring ROI across various platforms. It emphasizes the balance between creativity and data in marketing, highlighting the importance of emotional connections and effective metrics in enhancing advertising performance.

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