20min chapter

The Synopsis cover image

Company. Copart: Building a Deep Moat Business from Junkyards and Wrecked Cars

The Synopsis

CHAPTER

Reacting to Hurricane Katrina and Building Goodwill

This chapter discusses how Copart used Hurricane Katrina as an opportunity to showcase their high service levels and build goodwill. They focused on serving their insurance company clients and quickly picking up cars to process claims faster. It also mentions the development of a strategy that initially seemed altruistic but later became a competitive advantage.

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