The Science of Persuasion

While persuasion is a science, it’s also an art. If a person pushes too hard, he will risk being aggressive. If he nudges too lightly, he will get nowhere. If she grips too loudly, she's just a jerk. Many things can influence the decisions of others. For example, people pay attention when an attractive salesperson is talking. Plus, people perk up if that individual uses powerful words such as progress, liberty, and value. Considering what other people want can also help, as this will inform one to devise a plan that benefits all. A thoughtful, persuasive argument can lead to getting what is wanted.