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Tom Cruises Off a Cliff

Culture Gabfest

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The Paradox of Twitter's Scalability

It seems like every new app or platform that's created is struggling with that same thing. You want your community to be moderated and sort of limited enough that it doesn't become this cesspool of hate speech, right? But you also want it to have enough outreach that it feels like a significant mass of users are listening to each other. The scalability problem appears to be killing one social media site after another. It's really hard for me to see almost any of them winning out when there's it feels like the market is already saturated or oversaturated for Twitter replacements.

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