The Sleep No More Concept in New York

It's an immersive theater in New York. You can't buy your way in through kindness or being nominated for an act of kindness. It's going to be for what we call our V.I.K.P's, our very important kind people at human kind. And so you'll be able to be recommended or do a kindness pledge to get access to that experience. About 20% of our guests and visitors should be able to go to it. We use a ticketing platform called HumanTicks. Put your money in. All the profits of human takes will go to children's charities,. Go to AIM. So it's all feel good vibes.