Making $2.3M With 4 Employees and (Only) 1 Meeting a Week | Tommy Griffith Pt 2 (#117)
The Shopify Growth Show
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Chialdini's Rule on Commitment and Consistency
Chialdini: We are sort of wired to like, find inconsistencies. It's like a tribal thing. And one of the reasons that Chialdini talks about this and influence, and it's his rule on commitment and consistency. Apparently, this is like a biological thing. So we're also wired in the reverse to want to be consistent.
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