The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist
Sweathead, A Strategy Podcast
00:00
Is There a Cross-Cultural Kid in Advertising?
I'm here for the South Korean parochialism when it comes to creativity, because they're very good at moving to the things like that. I also feel just the overall narrative of the US and all the racial tension. It's important to become a little more well-versed, not completely fluent, but at least dabbling and becoming somewhat conversant in it is a good impetus. A cross-cultural kid would be someone who has come up into or more different cultures during their childhood years as the simplest way to define it. There are some similarities as far as whether it's like hidden identity or not having a place that they necessarily associate with as their home or where they're
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