The Importance of First Day Struggles

The success of this experiment really hinges on not just how well does the service work in terms of the user experience, but also can they build a smart recommendation engine that takes new account. Zazlav just took two huge, very different platforms with very different content libraries. He's trying to mash them together. The other aspect of this, especially with Warner Brothers Discovery and Max, is you have to understand and really pursue the contextual recommendations, not just the algorithmic recommendations.