Dr. Rossi is hell-bent on selling bottled water by this point. He teamed up with Kushuru Santuk, a lawyer to manufacture bottled water. They distilled water, added potassium in sodium and marketed it as mineral water. And they sold it to five-star hotels and restaurants. While some reports say that the business struggled because it didn't reach the masses, Kushuru Santuk says otherwise. According to him, business was booming and they only sold Bistleri because of superstition It seems. The Rossi family suffered an unfortunate tragedy back home and believed Bistsleri was to blame for it somehow. Although you can't be certain this is how it happened.