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A Holistic Approach to Demand Generation, with Ken Marshall

B2B Growth

00:00

The Variety Is Good for Some One With a Marketing Brain

Marketing leaders need to be more agnostic about their channels, says Kurt Schulte. "If your customers don't like that and think it's weird, then they're likely not going to be there," he adds. 'Why are you here for search or end bound? Why aren't you using paid linkd inads'

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