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5min chapter
The Brand Interpreter (Vladimir DJUROVIC, LABBRAND)
Mosaic of China
The Science of the Production of Meaning
Anda is the ceo of China-based branding agency Alove. The company has been in business for 15 years, with a focus on brand positioning and digital experience. It's also helping Chinese companies to create their own unique brands by using semotician names like pust or prust. In his new role as ceo, Anda says he will be focusing more on culture than just name design.
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