Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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The Dip Situation
Trying to make a subjective judgment of your own situation is almost impossible because we're all wrapped up in our own emotions. Having a name for the dip means that you can turn to her to him and say, do you think we're in a dip? Who's come before us? What does this talk about this? It's the cohort that makes the difference. There isn't one clear answer. This is why the stuff McKinsey does doesn't work. You cannot make an orchestra of clarinet players. Is lack of diversity means you got nothing but clarinet players in the room. But you really need to make sure that you got an oboe player, you got violinists and
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