
Tips and gifts (E)
Akimbo: A Podcast from Seth Godin
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The Two Lessons of Nonprofit Charitable Giving
Sylvia Bloom gave the equivalent of 20 years worth of income all in one pile to a charity that she hardly knew. What's being purchased is a story we tell ourselves, he says. "If someone's going to give you two dollars, they're only going to do it if it's worth more than two dollars" It establishes a cultural standard: 'In or out, you're one of us or you're falling behind'
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