29. What does media look like in 2023?
Future Proof
Is Metaverse Taking Over the World?
Kanta: It's really important to understand how your advertising works in context. You can't necessarily guess what's going to work in the right place, especially as we move into new formats in new environments. We would always advocate for testing or add in context whether you're a CPG advertiser or perhaps a kind of non-native advertiser in another category. If we think about this year next to your report looking five years out, I think that's before we really see the impacts of anything metaverse related.
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