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Austin Hay (Ramp) Examines What's Next for HubSpot's Newest Acquisition, Clearbit; Plus a Defense of Freemium

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Challenges of Data Enrichment and AI Applications in Sales and Marketing

The chapter delves into the challenges of data enrichment in the acquisition attempt of LinkedIn by Salesforce, the concept of enrichment waterfall, and the emergence of services like High Touch. It also touches on AI's potential applications in sales and marketing, including personalization and ad targeting.

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