Why You Shouldn't Do It?

The secret of that kind of top tear growth is you do spend more. Even if you spent the same amount every month for like five years, you would still see a compounding effect. As you get better at it, it becomes easier to justify that spend. And that allows you to spend more cratemore content and really ramp things up through that mechanism as well. So in order for the third phase to feedback into the first phase, we have to re invest money earned from growing the business with content into creating more content. Is that right? To some extent.