10min chapter

Bloomberg Business of Sports cover image

The Future of Sports Investing, The Business of F1 and Olympic Travel

Bloomberg Business of Sports

CHAPTER

Athletes as Owners: A New Era in Sports

This chapter explores the increasing involvement of athletes in sports ownership and investments, featuring notable cases like Ryan Reynolds and Pierre Gasly. It also examines the growth of Formula 1 in the US, discussing both its economic implications and the opportunities for athletes to leverage their brands for greater influence. The narrative highlights the evolving landscape of sports, emphasizing the dual roles of athletes as players and owners within their franchises.

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