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What is fuelling the growing band of de-influencers in India?

Daybreak

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The Rise of D-Influencers in India: Debunking the Allure of Products

This chapter explores the rise of D-influencers in India who aim to break down the allure and misinformation surrounding certain products, particularly in the realms of food and health. It raises questions about their motivations and the issue of paid debunking of consumerist dreams.

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