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Audrey Arbeeny: Branding with Sound

Guy Kawasaki's Remarkable People

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The Water Rush and the Sounds Represent That Characteristic

Each thing represents so if we're doing something like when we did panadall, let's say panadol was about washing away my pain. We heard that allot on the interviews. So the water rush and the sounds represent that characteristic. There's nothing that we write that doesn't validate. Back to that sonic philter that we created.

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