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The Four Types of Leverage That Exist
The best persuaders of our era are ones who, for them, i would argue, aggregated power. If you have the ability to massive influence other people at scale at no incommental cost to you, that's leverage number one. Leverage number two is on labor and actions, on behalf of other people towards your goals. The third is being able to give people their time back. And then the fourth and final one is using media and being able to multiply a media via the capturing and multiplication of attention.