What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx
Sweathead, A Strategy Podcast
The Importance of Authenticity in Marketing
Authenticity is the idea of living by your ideals and then being consistent. For example, a radio shack had that hard shift after they got bought out and they were just being our souls on the internet,. Now, there are a lot of young guys who would love that. That's authenticity to them. And I think at the core, it means understanding who your audience is.
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