Discussion on Parasocial Relationships and Emotional Investment

This chapter explores the concept of parasocial relationships and discusses how people develop emotional connections to corporations, celebrities, and fandoms. It delves into the strong emotional reactions sparked by the reopening of Disneyland after COVID, the association of Disney adults and Kpop fans with parasocial relationships, and the controversy surrounding a TikTok video of a girl crying at the sight of Disneyland after a long hiatus.