From the New World cover image

Doomberg: Energy is Life and We Are Killing It

From the New World

CHAPTER

Brand Ambition - What Is It?

Dünberg: Brand is a fascinating concept and most people get it wrong. There's very, very few good books on brand. Most of them are just filled with anti-platitudes and pretty pictures. Our brand ambition is that when an email from Dünberg hits your inbox, the gut feeling we induce in you is ooh, I get to read that.

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