3min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

424. Mastering Project Scoping with Questions: Insights from Mars w/ Beatrix Daros (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

The Power of Questions in Project Scoping

This chapter delves into the importance of powerful questioning during project scoping, drawing lessons from experiences with a leading consumer goods firm. It underscores the need for clear communication and the synergy between technology and human relationships to drive successful business practices.

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