How to Invite Customers Into a Story

People will walk away from and ignore a muddled messaging scheme, but they will be attracted to anything that is clear. The human brain longs for clarity. Stories don't work unless there is a problem. If you want to make more money, talk about your customers problems. That's it. Until the hero has a problem, we do not have a story.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app