"I don't know why I have the social media other than just to brag about my shit," he says. "Your post should have your brand in mind because in five years from now, if you don't have a solid brand built, like, you're going to have trouble getting a job." Gary: People are going to interpret things the way they want to interpret them. 'You can stab yourself in the face with what might be a relative amount of money and not get paid at all'