HOW IS BUNDLING RESHAPING MEDIA TODAY?
In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty and lower churn rates. From streaming services to AI tools and retail subscriptions, Anil shares fascinating insights from Bango’s latest research report, Subscriptions Assemble, revealing key trends shaping the bundle economy. Learn more about how telcos, retailers, and even social media platforms are becoming key bundlers, and why the "digital vending machine" is revolutionizing the way subscriptions are managed.
Check out Bango's, "Subscription's Assemble" HERE (tap to go).
Anil Malhotra (Co-Founder, Bango):
Anil is responsible for Bango’s global marketing activities and partnerships with app store, OEMs and global network operators. Anil has extensive experience of creating successful partnerships between fast-moving innovators and major market players. Before co-founding Bango, Anil developed global partnerships for Cyberlife Technology, one of Europe’s leading computer games technology developers, which resulted in the licensing of the company’s AI technology to the world’s leading games publishers including Warner and Hasbro. Before that he worked with Bango Exec Chair Ray Anderson at IXI, establishing a technology called X.desktop as the global user interface standard for networked computers.
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Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction to Subscription Bundling
- (00:32) - Welcome and Guest Introduction
- (00:59) - Bango's Expertise in Subscription Bundling
- (02:03) - The Evolution of Subscription Services
- (05:45) - Case Studies: Successful Bundling Examples
- (09:28) - Consumer Behavior and Research Insights
- (18:08) - Global Trends and Future of Bundling
- (32:50) - Conclusion and Final Thoughts
