90- WeWork - Business Design Teardown
d.MBA
The Importance of Strategic Decisions in Co-Working
I'm going to be talking about strategic decisions that set the company apart from its competition, made it successful. So I have a little story prepared, which encompasses three chapters. How did it start? And the interesting thing is we always talk about these things so naturally, right? We just talked about our experience about co-working and how we liked it and how we didn't like it. But again, remember, this company was founded in 2008, 2009. Co-working was not a thing back then. The biggest first strategic decision, which is a good timing and exploiting a current market trend. After Uber going public, we work was the highest valued startup in the US with a valuation
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