From Tech to Cosmetics: A Journey of Rebellion and Sustainability

This chapter explores the transformative transition from a corporate tech career to founding Urban Decay, a bold cosmetics brand that challenges conventional beauty standards. The speakers discuss their hands-on involvement in product development, collaborations with major retailers, and the unique branding strategies that define their approach. Additionally, they reflect on personal values rooted in sustainable farming and the philosophical implications of life choices, showcasing their enduring partnership and commitment to innovation.