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#27: From "Ah-ha" to Action—Revisiting the Framework That Makes Marketing Easy

Marketing Made Simple

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How to Create a Good Story Brand Framework

Companies need to pay attention to eight talking points based on the seven parts of the framework. There's really this eighth one that is about the overarching transformation your customer experiences when they engage with your product or service. The first step in the framework is identifying what a character wants. And it really guides the overarching story that you're inviting customers into.

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